Redwood Hill Farm & Creamery is owned and operated by Jennifer Bice.
Jennifer, our senior leadership team, and more than 70 dedicated employees run our day-to-day operations at our creamery and farm.
Jennifer Bice, Founder & Chief Executive Officer
In 1978, Jennifer Lynn Bice assumed ownership of Redwood Hill Farm & Creamery, Inc., the family farm and grade A goat dairy her parents started in Sonoma County in 1968. Along with her late husband, Steven Schack, Jennifer expanded the business to produce a greater variety of goat milk products, and diversified the dairy goat-breeding program.
In 2010, Jennifer once again diversified the business. This time with a new kind of dairy and under a new brand name – Green Valley Organics®, the first lactose free cow dairy yogurts, kefirs and sour cream to be available nationwide.
Redwood Hill Farm® is owned and operated by Jennifer along with 76 dedicated employees. Promoting the benefits of goat milk products and developing a genetics program of excellence remain her top priorities, and this commitment has positioned Redwood Hill Farm at the forefront of the dairy goat industry.
Atanas began milking goats at Redwood Hill Farm in 1997 after emigrating from Bulgaria, bringing with him a B.A. in Agricultural Economics. Atanas has done it all at the farm and creamery – from milking goats, making cheese and yogurt, delivering products to stores, and now, overseeing production, and the creamery!
As Chief Operations Officer, Atanas is responsible for supervising the managers of our cultured products and cheese production, in addition to Warehouse, Quality Assurance, Sanitation, and Maintenance departments to ensure that our yogurt, kefir, and cheeses are delicious and produced safely. He is also in charge of our Information Technology Department and keeps our computers working well and up-to-date. Additionally, he supervises the computer programming of equipment and our telephone and security systems.
His hard work, dedication and enthusiasm have vaulted him to the top of operations, and he’s living the “American dream” with Zlatina and their daughter, Alexandra. When he’s not working, Atanas enjoys spending time with his family, playing soccer and tennis, and his computers.
Darlene, a Sonoma County native, joined the Redwood Hill Farm team in early 2011. She had six years of private accounting experience and thirteen years of public accounting experience prior to joining the accounting team at Redwood Hill Farm. Darlene had provided services in individual, partnership and corporate taxation, financial accounting and consulting during those years in public practice. Darlene is a graduate of Sonoma State University and a member of both the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. She also is a member of the Rotary Club of Sebastopol Sunrise group and a board member of the Sonoma Humane Society in Santa Rosa, CA.
“My experience in public accounting has allowed me to work in a variety of fields with a variety of clients. I enjoy continuing my connection with the dairy industry, as my father was a part of this industry his entire working career both in the Azores and after immigrating to the US. On a more personal note, I enjoy all the wonders that Sonoma County has to offer and spending time with my dogs. I also, enjoy traveling, many outdoor activities and live theatre.”
Rich has spent his entire career in the food industry and joined Redwood Hill Farm in early 2014. He grew up in Elk Grove, California and now lives in Petaluma with his wife and three children. He received his undergraduate degree and MBA from Saint Mary’s College. He started his career in the food industry in true entrepreneurial spirit by starting a food company, Nonni’s Biscotti, with his two former college roommates. After selling Nonni’s in the mid-90’s, Rich went on to manage sales & marketing for a number of successful food brands. He has a particular passion for organic food and really enjoys developing and launching new products
“It’s very satisfying to work for a company whose mission and core values are so well-aligned with my own. It is important to me to be part of a sustainable food system.” In his spare time, Rich does his best to keep up with his crazy-busy kids.
Christina began working for Redwood Hill Farm as the Accounting Manager in May 2013 and in 2015 began working as our Human Resources Manager. She was born and raised in Los Gatos, California and moved to Santa Rosa in 2002. She graduated from San Jose State University in 2001 with a Bachelor of Science degree in Accounting. Since graduating Christina worked in public accounting until she moved into private accounting in 2010. She also serves on the board of the Community Child Care Council of Sonoma County (4Cs) and serves on both the Personnel Nominating and Finance Committees.
Christina lives in Santa Rosa with her husband Scott, son Kai, and dog Meadow. She loves reading, gardening, cooking, traveling and most importantly being in the company of family and friends.
Helen joined Redwood Hill Farm & Creamery in the summer of 2014 with more than a decade of marketing and communications experience and a lifelong love for good food. Born in Germany, Helen moved to Switzerland as a child, and grew up in Bern where she enjoyed the great European cheeses and “anything butter” in her mother’s kitchen. She immigrated to the United States in 2001, shortly after earning her degree in Economics from the University of Hamburg.
Once settled in San Francisco, Helen followed her interest in social justice into the non-profit sector, where she managed national consumer education programs on agriculture, food production and international trade for Fair Trade USA. Moving from global development advocacy to California’s mission-driven food industry was a natural step, as connecting consumers with sustainably-made, organic and highest quality foods was a common thread.
Helen honed her marketing, digital media, PR and branding skills first on the agency side at 1st Wave Media, then in wine, and finally the dairy industry with Straus Family Creamery. Today at Redwood Hill Farm & Creamery, Helen helps to build brand awareness for the Redwood Hill Farm and Green Valley Organics brands, by integrating a large variety of marketing and communication tools.
Helen lives in rural Sonoma County with her husband and two children. Weekends find her in her kitchen – baking, cooking and canning – to bring out the best flavors from the apples, plums, pears and vegetables growing in her enormous garden.